5/12/2023 0 Comments Under a Falling Star by JaeBud Light had been much more popular than rivals in the weeks before: From March 18 through April 1, customers ordered Bud Light 15% more than rival light beers. BeerBoard told CNN that the 3,000 locations tracked by the firm poured 6% less Bud Light than rivals, including Miller Lite and Coors Light, from April 2 to April 15. The controversy has hurt the Bud Light brand.īud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants. It criticized the social media posts but said Anheuser-Busch wasn’t trying to make a political statement with them. But Del Papa Distributing, a major Texas-based wholesaler, issued a statement of support earlier this week. The wholesalers and Anheuser-Busch didn’t immediately respond to CNN’s request for comment. The single can given to Mulvaney was not for sale to the general public. Grau/Icon Sportswire/Getty Imagesīud Light's inclusive ad campaigns are good for business, experts sayĪnheuser-Busch sought to correct “misinformation” and “confusion” about the can given to Mulvaney, reiterating that it wasn’t a formal campaign or advertisement, according to the company’s memo to distributors, obtained by BBD.
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